Search Engine Ranking 1

If you have checked out your companies web site on your smart phone, you were probably much less than satisfied with the way it appeared. You are likely wondering how to make a website for mobile applications that looks good and captures the clients you want.

In the event you don't have a smart phone yourself you can download software that permits you to see what your website looks like on many different different mobile platforms.

Then load up your site and see what it looks like. You are likely to see it either all shrunk down so tiny no one could possible read the words. Or more likely, all you will see is the upper left hand corner of your web site.

Neither is a positive experience for your prospective customer trying to find you so they can put funds in your pocket.

Not only that, however Google is now downgrading the rankings of all internet sites that are not mobile friendly, meaning that you are likely to loose position in the search engines, in the event you had them.

Today would be a good time, because you are losing customers and money every day you delay. How much cash? That of course depends on your particular company. What is a new customer worth to you?

$500, $1500, $10,000 or even more?

Can you afford to let them go to your competitor just because they had a mobile ready internet site and you didn't?

There is certainly a big difference between your current web site and what you want for your mobile site.

Your normal site is designed to be seen on a desktop or laptop computer, and assumes that most of the people viewing it have access to fast broadband speeds.

The cell phone display is much smaller plus they are dependent upon slower cell phone speeds. Large web sites takes more time to open, frustrating the user. You don't want your first client impression to be one of frustration, do you?

So the key decisions when learning how to make a website for mobile is to distill your large website into the key elements, the mobile user is most likely to need.

Then simplify, simplify, simplify. You would like some eye-candy on the top front of your mobile web page, to get noticed, but smaller images are generally better. Then a series of icons to function as tabs leading to you key components.

Any text should be broken into one or two sentence paragraphs so that they are easier to read.

Then you need to add the magic of an auto-redirect script on your main page that can tell if a person is accessing your site from a desktop or mobile device.

Now it's possible to put this all in all yourself, but frankly for most people it's cheaper and faster in the long run to find somebody who is experienced in how to design a mobile website.

As a bonus, instead of being penalized by Google for not having a mobile user friendly site, you will find yourself ranked ahead of the bulk of your competitors who haven't wised up yet to the necessity of becoming mobile ready.

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