Posts Tagged ‘search engine ranking’
Once you have selected a keyword phrase to target for a particular web page you are ready to build and optimize it. This will be a cookbook you can follow whenever you create a web page or blog post.
Title and Title Tag: Choose a title for the page that contains the keyword phrase and is no longer than seven words total if possible. The title should be set to a header font (H1, H2, or H3) so that it appears large and bold on the page.
The title tag is the part of your HTML code that is between the header tags and looks like this:
<title>You title tag text goes here</title>
You can make this text the same as your visible title but I like to rewrite it a little and repeat the keyword phrase a second time. Here is an example: If my keyword phrase was red summer onions my page title might be: Ten Uses for Red Summer Onions and my title tag might be: <title>Red Summer Onions – Ten Great Uses for Red Summer Onions</title>
If your site is a WordPress blog you can use a great free plug-in to easily take care of the title tag and many other SEO factors – All in One SEO Pack.
Keyword Density and Location: The search engines determine what you web page is about by analyzing the words and phrases on the page. A big part of that analysis for a particular keyword is how many times a keyword phrase appears and where it appears.
When you are writing (or re-writing) your content try to include your primary keyword phrase in the first paragraph, in the last paragraph, and enough times in between to amount to about three percent of the text. Do not over do it and stuff your article with keywords – that will not only make the article boring for readers it will also throw up flags to the search engines that you are trying to cheat the system.
There is a great free tool you will want to get that makes it very easy to measure the keyword density of your pages. It does a whole lot more, but it is worth getting just for quickly determining your keyword density. SeoQuake is a free browser plug-in with versions for both Internet Explorer and FireFox.
Golden Take-Away: Print this page and post it in your workspace There are more things you can do to optimize your pages but if you do just these you are 90% there and that is good enough until you learn more from my free newsletter course.
Note: When I talk about keywords I really mean “keyword phrases” because in most cases you will be working with two to four word phrases as your keywords.
The keywords you target will have a big impact on the search engine rankings you obtain and the traffic you get. Your keywords must be relevant to the content of your pages. If you have a page on your site about green widgets you don’t want to try to optimize that page for the term red widgets.
There are two important aspects of keyword research you need to consider. Once you have in your mind the kind of keywords that are relevant to your page, you need to consider how many people search for the keywords and how much competition there is for the keywords.
It is useless to optimize for keywords that no one searches for. You need a way to get an idea of how many searches per month are done for your selected keyword phrase. Fortunately, there is a great free tool from Google AdWords that you can use. You can even enter the URL of the page you want to target and the tool will suggest keywords.
The other side of the keyword selection coin will determine how hard it will be to rank for your chosen keyword phrase. You can get and estimate of how many Web sites are competing for the same keywords.
The easiest free way to gauge competition is to do a search on Google for your phrase and place quotes around it to specify the exact phrase. If there are hundreds of thousands of pages found you will want to choose a less competitive keyword phrase. If there are 10,000 or less results you will probably be able to rank for it.
There is actually a more accurate way to gauge competition. I’ll save that for the newsletter lessons and a future blog post. I’m keeping this to simpler, but still very effective methods.
Golden Take-Away: Keywords are very important. You should spend time learning to do good keyword research. I will be teaching the details of doing fast but thorough keyword research in the newsletter. For now the information above will get you a good start.
If you want a real powerhouse site for search engine ranking then choose a primary keyword phrase that has a high search volume but reasonable competition. Then use the Google Keyword Tool to find a couple dozen related keywords and start building your site targeting one of those keywords for each page.
Try to get a domain name that contains your main keyword phrase. This will help greatly in your SEO efforts.
Before you even think about getting your website ranked you need to have content that is of value to users. Take it from someone who wasted a lot of time and effort trying to get sites ranked and trying to make money from AdSense with junk sites. It does not work. If your site has nothing but duplicate content and republished articles forget it. This may have worked at one time, but the search engines have wised up.
The search engines, especially Google, work very hard to make sure when a user does a search they find something of value that is relevant to their search. Search results are their product and they will do everything they can to provide a quality product. If you provide useful, original content and follow the suggestions in this guide the search engines will reward you with high rankings and the traffic that is the result of those rankings.
This does not mean you have to be an expert and prolific writer. You just need to have something to say that users want to hear. I have many small one to five page sites that rank very well. They have unique information that is of value to the target audience. It is true that you will usually get better rankings and more traffic with bigger sites, but it is OK to start small and build more pages when you start seeing some results.
Golden Take-Away: Try to find a problem that users need a solution to. The greater and more urgent the need the more anxious users will be to read what you write and perhaps buy whatever you are selling. If your content is original and useful the users will be happy, the search engines will be happy, and you will be happy.
This site is small but packed with powerful search engine ranking tactics. It is not meant to be filled with theory and long explanations. You will find practical advice that, if followed, will result in high search engine rankings for any site you apply it to.
I have tried to only cover one major topic per page in this site. Feel free to print the pages and take notes and jot down ideas. When you subscribe to the free newsletter you will get a free report that contains most of the information on this site.
For a more thorough explanation of the topics covered in this site, especially link building, be sure to visit one of my other blogs on one way links.
You will also want to read the One Way Links Newsletter which you probably registered for when you requested this guide. It will be packed with even more valuable information on getting top search engine rankings. You can subscribe here (see the form on the right side) or on my other blog.
Now on to the next page and the meat of this site …
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