Title and Title Tag: Choose a title for the page that contains the keyword phrase and is no longer than seven words total if possible. The title should be set to a header font (H1, H2, or H3) so that it appears large and bold on the page.

The title tag is the part of your HTML code that is between the header tags and looks like this:

<title>You title tag text goes here</title>

You can make this text the same as your visible title but I like to rewrite it a little and repeat the keyword phrase a second time. Here is an example: If my keyword phrase was red summer onions my page title might be: Ten Uses for Red Summer Onions and my title tag might be: <title>Red Summer Onions – Ten Great Uses for Red Summer Onions</title>

If your site is a WordPress blog you can use a great free plug-in to easily take care of the title tag and many other SEO factors – All in One SEO Pack.

Keyword Density and Location: The search engines determine what you web page is about by analyzing the words and phrases on the page. A big part of that analysis for a particular keyword is how many times a keyword phrase appears and where it appears.

When you are writing (or re-writing) your content try to include your primary keyword phrase in the first paragraph, in the last paragraph, and enough times in between to amount to about three percent of the text. Do not over do it and stuff your article with keywords – that will not only make the article boring for readers it will also throw up flags to the search engines that you are trying to cheat the system.

There is a great free tool you will want to get that makes it very easy to measure the keyword density of your pages. It does a whole lot more, but it is worth getting just for quickly determining your keyword density. SeoQuake is a free browser plug-in with versions for both Internet Explorer and FireFox.

Golden Take-Away: Print this page and post it in your workspace There are more things you can do to optimize your pages but if you do just these you are 90% there and that is good enough until you learn more from my free newsletter course.