Search Engine Ranking 1

Posts Tagged ‘keyword phrase’

Here are the main factors that increase the “ranking power” that  links to your site provide:

• The visible text of the links contain relevant keyword phrases.
• The links are one way meaning the site links to you but you don’t link back.
• There is variety in the link text of the links.
• The links are from pages that rank highly.
• The links are from “authority sites” meaning the whole sites rank well.
• The links appear in text on the page that matches the topic of your page.
• The links come from sites that share similar topics as your site.
• The links come from a lot of different domains.
• The links don’t appear all at once and then no new links appear over time.
• The links don’t come from spam sites meaning sites with no original content.

Earlier I told you that you don’t normally have full control of the links to your web pages, but the more control you have of the above factors the better. It is possible to exert that control if you know how and are willing to do a little work. There are also services you can pay for to make the job much easier, but for the purposes of this guide we are only going to talk about ways to do it for free.

Starting on the next page I’m going to tell you how to get links with the characteristics listed above. Get ready to start seeing those fast and easy search engine rankings you have been hoping for.

Golden Take-Away: Print this page and post it in your workspace The ten points about powerful links are pure gold. Knowing those factors and learning how to influence them has made many people very rich – will you be next?

Author’s Note: If you have read this far and have paid attention to what you have read you now know more about getting good search engine rankings than 90% of the people that have a website. Those other 10% are your real competition – at least the ones that want to rank for the same keywords as you. That is why keeping up with my free newsletter course and with the blog is very important. There is always more to learn and new edges to gain over your competition. I want you to succeed and I’ll help you do it if you put your own effort to learn and put into practice what you being taught.

Once you have selected a keyword phrase to target for a particular web page you are ready to build and optimize it. This will be a cookbook you can follow whenever you create a web page or blog post.

Title and Title Tag: Choose a title for the page that contains the keyword phrase and is no longer than seven words total if possible. The title should be set to a header font (H1, H2, or H3) so that it appears large and bold on the page.

The title tag is the part of your HTML code that is between the header tags and looks like this:

<title>You title tag text goes here</title>

You can make this text the same as your visible title but I like to rewrite it a little and repeat the keyword phrase a second time. Here is an example: If my keyword phrase was red summer onions my page title might be: Ten Uses for Red Summer Onions and my title tag might be: <title>Red Summer Onions – Ten Great Uses for Red Summer Onions</title>

If your site is a WordPress blog you can use a great free plug-in to easily take care of the title tag and many other SEO factors – All in One SEO Pack.

Keyword Density and Location: The search engines determine what you web page is about by analyzing the words and phrases on the page. A big part of that analysis for a particular keyword is how many times a keyword phrase appears and where it appears.

When you are writing (or re-writing) your content try to include your primary keyword phrase in the first paragraph, in the last paragraph, and enough times in between to amount to about three percent of the text. Do not over do it and stuff your article with keywords – that will not only make the article boring for readers it will also throw up flags to the search engines that you are trying to cheat the system.

There is a great free tool you will want to get that makes it very easy to measure the keyword density of your pages. It does a whole lot more, but it is worth getting just for quickly determining your keyword density. SeoQuake is a free browser plug-in with versions for both Internet Explorer and FireFox.

Golden Take-Away: Print this page and post it in your workspace There are more things you can do to optimize your pages but if you do just these you are 90% there and that is good enough until you learn more from my free newsletter course.